Cole Neophytou
Meta Title: Circle Prospecting with Real Estate Media | Neighborhood Marketing 2025
Meta Description: Transform traditional circle prospecting with professional real estate photography and video. Generate 3-5 neighborhood listings per sold property using media-first strategies.
Slug: circle-prospecting-media-2025
Keywords: circle prospecting real estate, neighborhood marketing real estate, just listed postcards, just sold marketing, real estate farming strategy, neighborhood prospecting, listing alerts neighbors
Publish Date: October 26, 2025 (Post #21)
Template: TEXT
Tags: prospecting, lead generation, neighborhood marketing, listing marketing, video marketing, photography
Traditional circle prospecting—sending "Just Sold" postcards to neighbors—gets a 0.02% response rate. But when
This isn't your brokerage's 1997 circle prospecting script. This is Circle Prospecting 2.0—a media-first neighborhood domination strategy that positions you as the local market expert before neighbors even think about selling.
The math on traditional circle prospecting is brutal:
Meanwhile, your postcards compete with 47 other pieces of junk mail that go straight into recycling.
1. No Proof of Performance
Saying "I sold 123 Main Street" means nothing. Neighbors want to know: How fast? For how much over asking? How many showings? What made it sell?
2. Zero Memorability
Generic agent headshot + "I sold your neighbor's home" = instant trash can.
3. No Immediate Value
You're asking neighbors to remember you 18-36 months from now when they might sell. That's a terrible ROI timeline.
Here's how top-producing agents are using media to turn every listing into a neighborhood lead machine:
Neighborhood Market Report Video
Before your listing goes live, film a 90-second market update video in front of the property. Cover:
Script Template:
"I'm standing in front of 123 Oak Street in [Neighborhood Name], and I wanted to share what's happening in the local real estate market. In the past 90 days, we've seen 8 homes sell within a 5-block radius, with an average sale price of $847,000—that's up 6% from last quarter. Homes are selling in an average of 18 days, which tells us buyers are actively looking in this area. If you're thinking about selling in [Neighborhood], I'd love to show you what your home could be worth in today's market. Scan the QR code on the postcard I'm sending, or visit [YourWebsite.com/neighborhood-report]."
Cost: $0 (film during your listing video shoot with
Multi-Touch Launch:
Touch 1: Direct Mail (Day 1)
Touch 2: Geotargeted Facebook/Instagram Ads (Days 1-14)
Touch 3: Neighbors-Only Preview Event (Day 5)
Expected Results:
Weekly Market Update Videos
Every Sunday, film a 60-second update:
Post to Instagram/Facebook with neighborhood hashtags. Run $50 boosted posts to the same 1km radius.
Neighbor Referral Incentive
On Week 6, send a second postcard:
"Your neighbor at 123 Oak Street is under contract! If you know someone looking to move to [Neighborhood], I'm offering a $500 donation to [Local Charity] for any referral that results in a purchase."
This positions you as generous AND taps into neighbors' networks.
Success Story Blitz (Within 24 hours of closing):
Touch 1: Just Sold Postcard
Touch 2: Just Sold Video
60-90 second video covering:
Run this as a 7-day Facebook/Instagram ad to the same 1km radius. Budget: $200-300.
Touch 3: Door-Knocking (Optional but Powerful)
Personally visit the 40-50 homes closest to your sold listing. Bring:
Script:
"Hi, I'm [Name], I just helped your neighbor at 123 Oak Street sell in 21 days for $15,000 over asking. I wanted to drop off a quick market update for the neighborhood. Are you planning to sell in the next 12-24 months? I'd love to show you what I did to get those results."
Expected Results from Full Campaign:
To run Circle Prospecting 2.0 effectively, you need these media assets for every listing:
1. Professional Listing Photos (25-40 images)
2. Listing Video (60-90 seconds)
3. Neighborhood Market Report Video (90 seconds)
4. Just Sold Success Story Video (60 seconds)
5. 3D Virtual Tour
6. Drone Footage
7. Agent Introduction Video
Here's what a full Circle Prospecting 2.0 campaign costs per listing:
| Item | Cost |
|---|---|
| Professional Photos + Video | $450 |
| Direct Mail (500 homes, 2 touches) | $600 |
| Facebook/Instagram Ads (30 days) | $500 |
| Neighbor Preview Event | $150 |
| Market Report Printing | $75 |
| CRM/Email Automation | $50 |
| Total per listing | $1,825 |
ROI Calculation:
Most agents in
Circle prospecting individual listings is effective, but neighborhood farming is where the real leverage happens.
Pick 1-2 neighborhoods (500-800 homes each) where you want to dominate. Ideal criteria:
Month 1: Introduction Campaign
Months 2-12: Monthly Market Updates
Quarterly: Neighborhood Events
Ongoing: Social Media Domination
With consistent execution, here's what top farmers achieve:
Listings Closed: 8-15 per year in farm area
Average Farm Market Share: 12-18%
Total Investment: $6,000-8,000/year
Revenue Generated: $144,000-270,000 (assuming 3% commission, $600K avg price)
ROI: 1,800-3,375%
You'll need these tools to execute efficiently:
1. CRM with Geotargeting
2. Direct Mail Platform
3. Video Hosting + Landing Pages
4. Social Media Ad Manager
5. Email Marketing Automation
Listing Checklist Template:
Day -3 (Before listing goes live):
Day 1 (Listing goes live):
Day 5:
Day 7:
Day 14, 21, 28:
Day of closing:
Days 30-90:
Agent: Sarah M.,
Listing: $950,000 semi-detached, sold in 11 days
Campaign:
Results:
Key Insight: Sarah filmed all her market update videos on her iPhone in under 10 minutes each. Production quality mattered less than consistency and local specificity.
Agent: Michael T.,
Farm Area: 650 homes
Timeframe: 18 months of consistent farming
Campaign:
Results:
Key Insight: Michael attributes 80% of his success to "showing up everywhere neighbors look"—direct mail, social media, local events, and Facebook groups. The media made him memorable, but consistency made him dominant.
Wrong: "I sell homes in Toronto."
Right: "I specialize in semi-detached homes in Leslieville. In the past 12 months, I've sold 8 properties on your street and the surrounding blocks, with an average of 14 days on market and 4% over asking."
Specificity = credibility.
Agents who send postcards without professional photos and video get 0.02% response rates. Agents who lead with media get 0.8-1.2% response rates—that's 40-60X better.
Circle prospecting isn't a single postcard. It's a 90-day campaign with 6-8 touchpoints across multiple channels. Most agents quit after one postcard and wonder why it didn't work.
Every piece of content needs ONE clear next step:
Don't ask neighbors to "call if they're thinking about selling." That's too vague.
You need to know:
If you're not tracking, you're guessing.
Q: How much does a circle prospecting campaign cost per listing?
A: A comprehensive Circle Prospecting 2.0 campaign costs approximately $1,825 per listing, including professional photography and video ($450), direct mail to 500 homes with two touches ($600), Facebook and Instagram ads for 30 days ($500), a neighbor preview event ($150), market report printing ($75), and CRM/email automation ($50). The expected ROI is 986% if you generate just one additional listing from the campaign.
Q: How many listings can I expect from circle prospecting one sold property?
A: Top-producing agents using the Circle Prospecting 2.0 media-first strategy typically generate 3-5 additional listings per sold property within 90 days. This includes 1-2 immediate listings from the Just Sold campaign, and 2-3 additional listings from ongoing neighborhood farming.
Q: What's the difference between circle prospecting and neighborhood farming?
A: Circle prospecting is a campaign around individual listings—you market to 200-500 homes within a 3-block radius of each property you list or sell. Neighborhood farming is a long-term strategy where you choose 1-2 specific neighborhoods (500-800 homes each) and market consistently every month for 12-24 months to become the dominant agent in that area.
Q: Do I need professional video for circle prospecting or can I use my phone?
A: You need professional listing videos for maximum impact (60-90 second property tours), which should be shot by a service like
Q: How many touchpoints should a circle prospecting campaign include?
A: An effective Circle Prospecting 2.0 campaign includes 6-8 touchpoints over 90 days. Most agents quit after 1-2 touchpoints and see poor results. The magic happens at touchpoints 4-6 when you've built familiarity and trust.
Q: What's the best radius for circle prospecting direct mail?
A: For Just Listed and Just Sold campaigns, target a 3-block radius (approximately 200-500 homes depending on density). In urban areas like
Q: Should I include the sold price on Just Sold marketing materials?
A: Check your local regulations first. In most US markets, you can include sold price. In many Canadian markets (including Toronto under TRREB rules), you cannot publicly advertise sold prices. Instead, focus on days on market, percentage over asking (if allowed), and your marketing strategy.
Q: How do I track ROI on circle prospecting campaigns?
A: Track QR code scans, website visits, video views, lead captures, listing appointments, and revenue from circle-sourced listings. Use unique QR codes, UTM parameters, and tag all contacts in your CRM with source attribution.
Q: Can I run circle prospecting campaigns without a big budget?
A: Yes, start with a minimal version for $750-900: Professional photos and video ($450), reduced direct mail to 100-200 homes ($150-250), 7-day Facebook ads ($150-200), and free email automation. You'll still get 10-20X better ROI than generic postcards.
Q: How long does it take to see results from neighborhood farming?
A: Expect a 6-12 month lag before significant results. In months 1-3, you'll build awareness. In months 4-6, you'll get valuation requests. In months 7-12, you should close 3-6 listings from your farm. Agents who stick with it for 18-24 months typically achieve 15-20% market share.
Ready to implement Circle Prospecting 2.0? Here's your action plan:
Traditional circle prospecting is dead. Neighbors don't care that you sold 123 Main Street—they get 47 postcards a week from realtors making the same claim.
But when you pair professional media from
The agents dominating
That's not marketing expense. That's a 10X return on a predictable, repeatable system.
Start with your next listing. Film the video. Send the postcards. Host the event. Track the results.
In 90 days, you'll have a pipeline full of neighborhood leads. In 12 months, you'll own your farm.
Related Articles:
Ready to film your first neighborhood market report?
Published October 26, 2025 | Updated October 26, 2025 | 12 min read
Cole Neophytou is a professional real estate photographer and content creator at Amazing Photo Video.
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